Berger Paints confronts the industry challenge of meeting rising customer expectations for paints that seamlessly combine durability, aesthetic appeal, eco-friendliness (like our EcoAdvance range), and customization. Current market offerings often force compromises, while traditional retail experiences lack personalized guidance amidst overwhelming choices. This leads to suboptimal selections, waste, and customer dissatisfaction. This project aims to develop and deliver integrated paint solutions and a transformed customer journey that eliminates these trade-offs, providing effortless, confident choices and setting new benchmarks for performance and sustainability in the paint industry.